The success of your sales event for Q1 2025 should start now.
To achieve the maximum success for anything we do in life requires planning, without it you are effectively putting a ceiling on what you can achieve.
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Dates
Our history shows us that those retailers who go earlier in the quarter perform better in terms of volume of appointments and sales.
Many customers have a long financial January, therefore make sure your event is after a period when they have been paid, avoid school holidays to ensure your communications have as many eyes on them as possible.
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Duration
Think about taking your event over a longer period than the traditional four or five days. Your customers have busy lives, so the more appointment opportunity you have for them, the more appointments and subsequent sales you will get.
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Teams
If possible you should have a full complement of staff for every event day. This should start with your regular receptionist or showroom host to your very best sales team, to sales admin to all management. The success of your event is a team effort.
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Data
Traditionally this is new and used car sales customers 24 to 60 months. Lost sales customers from the last 12 months, can you re-engage them? Service customers who transact with your service department, and didn’t purchase from site - can we get them into the sales cycle?
Communications can be easily adapted to suit the data criteria the customer has originated from - which drives more appointments.
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Opportunities
Can you market your event to new eyes through digital & social marketing? You may need to change the current message to engage a conquest audience so that your current customer message isn’t compromised by making the invitation ‘mass market’.
Changing just one or two areas in your creative will increase your appointment opportunity to include those all-important conquest customers.
To discuss any of the above in more detail, please fill in the form below and I will set up a convenient date and time to go through live examples and results of how we can help you and your brand deliver a successful Q1 in 2025.