The brief.

Create a modernised version of a VIP Showroom Event to be utilised by a retailer group compromising of eight brands across a total of 18 sites.

The solution.

Pure created a campaign that stood out from the crowd and was adaptable to the brands it was used to promote, whilst maintaining a level of uniformity for the group. Using a mixture of direct mail, EDM, SMS, and POS, the integrated marketing materials alluded to a unique opportunity available to the customer without promoting actual offers.

The results.

Delivering a total of 791 appointments over four days and helping sell 588 vehicles. The Unique VIP Event was a phenomenal success delivering an exceptional ROI.